I think what a new media operator wants most is that your fans turn reading your sharing into a habit. But this is not simple, because the trend of new media changes quickly, and if you are not careful, your fans will become others, which is what we call wall climbing. How to make your wall strong and tall to prevent your fans from climbing the wall to others’ homes? First of all, you need to understand the three characteristics of new media communication.
1. The speed of information dissemination is extremely fast
In the Internet age, almost everyone has a mobile phone that can surf the Internet at any time, so the speed of information transmission is extremely fast.
The speed of information dissemination is very fierce, and the vitality of a lot of information may only be on social media in just one day. When such news broke out, the amount of information was overwhelming, but after one day, everyone had forgotten the next day and did not discuss this topic.
From books to newspapers, magazines, to website forums, and then to social media, the cost of information dissemination is getting lower and lower, and the efficiency of dissemination is getting higher and higher, so the speed of information spreading like a virus is getting faster and faster, and efficient It is more and more important to provide users with information services.
2. Two-way interactive communication
The transmission of strong interactive information has changed from one-way communication to two-way interactive communication. In the traditional media era, interactivity is almost zero. People who have worked in traditional media will appreciate it more. For example, a magazine was published this month and 100,000 copies were sold. They did n’t even know who those 100,000 users were, and they did n’t know what they said about the quality of your content after they watched it. Which article in the article, did you make you laugh, or moved you to cry, etc. They didn’t know about it, because there was no interactivity, which caused you to know almost nothing about user feedback!
However, the era of social media has completely changed. After an article is posted on the public account, you know how many people are watching it, which groups are the audience, what is the reaction after reading it, and whether it is popular. Users who like you will like you, leave a message, chat with you, and even share your article with friends; users who do not like you may scold you directly in the comment area. Users will praise you for writing good things, point out mistakes for your bad writing things, put forward your own ideas, etc. In today’s new media era, because of this two-way interactive communication, the possibility of misunderstanding between authors and readers is getting smaller and smaller, and the dissemination of information is more efficient, transparent and healthy.
3. Social attributes
This is a very important communication characteristic of a new era.
All new media giants have a consensus on the prediction of the future development of new media: no social media! In other words, the media without the support of social relations or the social media can no longer be media, and the content without social attributes can hardly be spread and exchanged!
Think about how you are becoming more cautious when you post your own circle of friends? What you send is not what you want to send, but what you want your friends to see. What you show is not the real you, but the person you want to be.
What you share is not only what you find interesting and useful, but more that you think everyone will be interested and useful, how do we deal with this new feature? Is to inject your content into social attributes, then whether your content can help users express their views, show themselves, find conversations, help others, etc. If your articles can be used by users as social coins, then your articles must be widely distributed in the circle of friends. After you fully understand the social needs of users to a certain extent, you will have all the secrets.
That ’s all for today.
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