The operation and marketing application of social media has become a well-known and widely used digital marketing method for brands. More and more companies are laying out their social media strategies to varying degrees. Social media operations have become an indispensable part of corporate strategic planning. The more systematic use of social media is the core path for enterprises to achieve leapfrog development through business model innovation in the digital age.
This means that social media operations must be incorporated into the company ’s business model planning and be highly integrated with the company ’s overall operations. For example, Facebook and Twitter have a very important trait-it can attract many, many fans to gather.
How to help your social account attract fans? Fomo has prepared 6 operation tips for you.
Personalized Operation
Design a personalized name for social media accounts to make members feel like interacting with a real person, thereby narrowing the relationship with members.
Empathy, the operator hopes that members can actively interact, on the contrary, the members are very concerned about the operator’s positive interaction with him. Share member posts, comment on member posts, answer member questions, and use these interactions to make your members feel that you are interested in what they say and what they are doing. This will create a real sense of community between the organization and its members and encourage members to actively participate in the interaction.
Targeted
Just as important as regular postings, you can’t post too much or too often. Publishing too much content can block the interaction between fans and the organization. People like to see different information on social media, but they don’t want to see content from the same public account. If they are constantly bombarded with the contents of the same public account, they will create resistance to your organization, and you may end up paying attention. At the same time, you need to understand the members’ preferences and publish targeted content to let the members feel that the content is helpful to him, thereby increasing stickiness.
Valuable and Interesting Content
Providing valuable information is an easy way for operators to attract an audience. Publish content that is closely related to career development or member life. Career development related content such as job opportunities in the industry, professional activities, industry trends and research, business opportunities, high-end social networking, etc., these exclusive information will more attract members to participate. Life related items such as weather forecasts, traffic conditions, travel or life assistants, etc., provide convenience for members’ daily lives.
The content should be interesting, if the content is not of interest to people or can inspire users to continue reading, then it is useless to publish every day. Maybe they will browse your information, but they will not interact with you. Add more pictures or videos to the article or post to make the published content more vivid. Statistical data proves that the pictures alone can promote stronger participation, so add more relevant and attractive pictures to the posts to further increase the participation of members.
Timeliness
Although preparing content in advance will make you more targeted, please be careful not to prepare too much in advance, people are not interested in old news, so make sure that the content you post is as fresh as possible. In addition, don’t let a fixed plan restrict you. If something worthy of attention occurs in your organization, please be sure to post the latest news as soon as possible. Social media information is extremely rich. Don’t wait!
Reply in time
The real-time participation of social organizations in member interactions is essential to enhance the stickiness of members. If you do n’t immediately respond to a member ’s comments or content, the member ’s participation will be difficult to maintain. The longer the delay in responding to comments, the less enthusiastic the members will be. Therefore, it is recommended to set up information reminders through the mobile phone APP, and at the same time need to arrange for someone to manage the social media and respond to the received interactive information in real time.
Brand Building
Regarding promotion, we must not forget our original intention to use social media. Increasing the visibility of social enterprises and interaction with members are key goals. Therefore, although our posts are content-oriented, we need to continuously increase the visibility of the organization in the process. Although the practice of self-promotion cannot be the same as advertising, it can be promoted in a more social way. For example, I choose which activities I like the most, or thank the sponsors of the organized activities.
There is no doubt that you need a social media marketing strategy for many reasons, but it is more of a direction, providing you with the right direction and marketing ideas.
That ’s all for today. How much do you know about social media operations? Are you interested in it? Welcome to follow us and explore social media operations together.
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