Social Media Marketing | Original & Pseudo-original
In the last article, FOMO shared with you the four elements of a successful article.Do you remember which four? They were field, title, cover image and content. At the end of the last article, FOMO introduced the importance of content to everyone. Mentioned the topic of original and pseudo-original. Today we mainly discuss this topic.
Original content is very important, but not all original content can play a role in promoting online promotion, and only truly valuable content can be liked by users. In order to improve the quality of collections, many companies will update the original content quantitatively every day, but because the content is not valuable and users do not like it, it will naturally reduce the collection of search engines, which has no meaning for originality. Therefore, companies need to pay attention to the quality of original content when promoting online. Only valuable original content can be liked and collected by users, and converted into corporate income.
How to Write an Original Article Favored by Others？
1. Accumulate inspiration
If you want to write an article, you should at least determine the intention and theme of the article, and then you can conceive the structure of the article. The most important thing is to pay attention to your inspiration. In this way, when writing an article, one can be full of ideas.
You can pay more attention to the news in this field according to your field of creation. For example, you’re in the entertainment business. Generally, you have to look at Twitter every day, roughly browse the tweets of the stars you follow to see if there is a sudden hot spot, or choose an appropriate angle from their tweets to conceive articles. Or pay attention to the recently released movies, TV and variety shows, and choose the films and TV plays with topic degree for interpretation and analysis.
2. Material collection
After having the breakthrough point, it is necessary to collect relevant materials. For example, if you want to write a film, you have to find the relevant information of actors and directors.
There are two ways to collect materials. The first is to use search engines to search. With “Film” as the keyword, a series of search engines such as Baidu, Google and so on are searched one by one, and then go to Zhihu, post bar and forum one by one. This method is usually used by most people to find materials, and it can also find many effective information. However, the disadvantage is that the efficiency is low and the information is too fragmentary There will be a lot of miscellaneous advertising information. The second is to find the database. Similar to Google academic, Scopus, etc. The advantage of these websites is rich content and professional. But relatively speaking, the limitations will be greater. Therefore, you can combine the above two methods to find information.
Text organization: when the first two steps are completed, the context of the whole article should be clear in your mind, so you should write down the article according to the structure of your heart. Most of the process should be your own expression, but it is not ruled out that some professional descriptions may be directly extracted and quoted.
You should tell the “story” completely according to your understanding of the material information and your own logical thinking. This is also the key to distinguish you from others’ articles. Everyone’s logical thinking is different, sometimes the angle is the same, maybe the materials are the same, but after your own logical carding, the writing rules are very different. Therefore, this step can not be saved, you must do it yourself. Even if the logic is not perfect, it is your own creation.
If you feel that you can’t write original, you’d better try according to the above ideas. Maybe you will find that what you write is not bad.
How to realize senior pseudo original？
To a certain extent, pseudo original is also OK, including reprint, but we must pay attention to the proportion. In the actual operation process, we should pay attention to the original content, supplemented by pseudo original content. Generally speaking, fake original or reprinted content is of high quality and high value, and users will still pay attention to it after seeing it. However, when pseudo original or reprint, we need to pay attention to the source of the article.
Borrowing other people’s articles and integrating our own thoughts and ideas is a better way. We can consider using this method when we can’t write an article.
Here are some tips.
1. Integration, the integration of many existing articles on the network into an article. For example, there are many ways to talk about pseudo original, so I collected these articles, and then integrated a pseudo original way encyclopedia.
2. Split, some articles on the Internet speak very rough, a lot of detailed things have not been said, we can split these articles out, and then detailed analysis.
3. The spirit is similar but the form is not the same. Read the other people’s article, and then use your own words to re express the article. This is the way I don’t recommend. That’s how reading rubbish comes about.
Attention points of pseudo original
1. When pseudo original, we must pay attention that the title cannot be the same as the original.
2. Do not think that confusing the paragraph order of the article is pseudo original.
3. Pseudo original out of the article can not be irrelevant, this article you can cheat the search engine for a while.
4. After the pseudo original article you had better read it yourself, to see if reading smoothly.
The rapid development of the Internet has brought a lot of convenience to the network promotion, but at the same time, the operation content has become superficial and the connotation type is not enough. Even many enterprises in order to save the time and cost of network promotion, have reduced the investment in original content, but finally found that it did not achieve the expected promotion effect. FOMO will continue to share some operational tips with you. Focus on FOMO and make progress together.
That ’s all for today.