As a social media operator, the most basic thing is to write a good copy. There are alway practical skills in every field, and copywriting is no exception. Good skills can make us do more with less, and produce good results. Today I want to share some copywriting tips with you.
01. Notify the User
Notification copy is always a killer copy. For example, “latest notice:”, “attention”, “just now”, “bill reminder” and so on.
Every time I see this kind of notification message, I can’t help but look at it a few times, for fear of missing something.
Sometimes, the content of the notice copy is boring, but when it is put on the “notification” coat, you will always tell yourself that this content is necessary for me to know and read it carefully.
So, what we can do is to let the user see your headline and see your ad, as if you have received a “notification”, and you can’t see it.
An easy way is to add some header prefixes, such as “latest news, friendly reminders, emergency reminders, just now, today, it is said, nickname other than the number” and so on.
02.Empathy
Imagine that when you walk on a noisy street, how can others get your attention quickly?
I think, shouting your name, this should be a good way. Even on a noisy street, once your name is called, your attention will be quickly attracted.No way, everyone cares more about the information related to him, and you are no exception.So, if you want your text to attract users immediately, “relevant to me” is definitely a good choice. People will always care about things related to themselves, but other content you talk about may not be necessary.
Whether it is video, voice, text, or picture, you can first highlight the “he” and use your users to pay attention to the information in the circle or familiar scenes. For example, many copywriters will deliberately portray a character, or tell a story of a protagonist similar to the target group, and make the reader look at it and think “Isn’t that what I said?” The result is a high degree of involvement.
Others will clearly describe the region, age, gender, occupation, social class, etc. of the corresponding crowd in the copy, so that users can know at a glance that this information is useful to “I”.Such as “Young people who are still working hard pay attention to this article, you can not miss this article!”
03.Concentration of Selling Points
“Don’t try to push multiple selling points of a product to consumers at the same time”, this is a piece of advice given by many domestic and foreign copywriting masters.A product copy, if it is just a list of product selling points, on the one hand, the target is too scattered, on the other hand, the consumer cannot see it at all, and can not remember.
You always think that your product has many selling points, and each selling point is very good. However, in the copywriting, it is still necessary to concentrate the selling points and highlight the selling points to be enlarged. Other selling points can also be said, but they must be coordinated.You can also push different core selling points to different groups of people or in different scenes, but only push one at a time to focus on breakthroughs.
That ’s all for today.
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