New Trends in Social Media Operations in The Second Half of 2020
Driven by the waves of mobile, entertainment, and video, social media is ushering in explosive growth, and social marketing has become a standard for advertisers. On social media platforms, advertisers have extremely low barriers to entry, and they can even be free. As long as they open a social account, they can directly communicate with users.
Whether it is traditional foreign trade or cross-border e-commerce, more and more attention is paid to social media marketing and promotion, but with so many social media channels, where should we start? FOMO will share with you the major social media in the first half of 2020. The data report, and you will analyze the development trend of social media operations in the second half of 2020.
1. Number of social media users
Social media users have increased by more than 10% in the past year, and by July 2020, the global total has reached 3.96 billion. This is more than half of the world’s population, and it is also the first time that the number of people using social media exceeds that of the unused.
The growth trend shows that 346 million new users have come online in the past 12 months, and an average of more than 1 million people use social media for the first time every day, which is equivalent to nearly 12 new users per second. The epidemic has accelerated the development of social media. People have spent a lot of time using social media and trying new applications, driving the growth of this number.
In 2015, the average Internet user had about 6.2 social media accounts. By 2020, this number has risen to nearly 8. Users now spend an average of 2.5 hours on 8 social applications for multi-channel communication every day, and there are 99 % Of users access social software through mobile phones, and mobile terminal operation and promotion will be our focus on breakthroughs.
In view of the high overlap rate of social media software, it is recommended that you pay more attention to customer groups related to you. If it is a B2B seller for medium and large customers, LinkedIn may be a necessary platform, and B2C clothing is fast. Consumer goods, etc. can focus on short video apps such as Instagram and TikTok. In the initial stage of social media operations, it is recommended not to exceed three, so as to avoid distractions and do not do well.
2. The most popular social media application
Facebook is still the world’s most popular social media, currently has more than 2.6 billion monthly active users, and its largest Messenger platform WhatsApp is used by 2 billion people.
Instagram has grown significantly and has now become the third most popular social platform. The company’s latest data shows that more than 1.08 billion people now use the platform every month. In terms of monthly active users, Instagram is still far ahead of TikTok, but analysis of various data points shows that TikTok is still growing rapidly. Despite the influence of various policy factors, the overseas short video industry is just like the domestic one and has great potential for future development. .
3. What do customers do on social media?
Although keeping in touch with friends and family is still the main motivation for social media use, the second and third reasons for using social media are “filling up your leisure time” and “finding interesting and fun content”, which account for an increasing proportion , Globally, social networks are now the second channel for finding product and service information. Social networks are slowly replacing search engines among young people. Among Internet users between 16 and 24, more than half said , They use social networks when researching products and services, just as we get relevant product and industry information through channels such as short videos on the WeChat Moments public account.
Of course, about 98% of Internet users use search engines every month, and these tools continue to play a vital role in people’s online activities. However, the latest data highlights the fact that people are using a variety of tools to help them make purchasing decisions.
Therefore, we must consider more broadly how customers and consumers may want to discover and understand products and brands, especially how to integrate search content into customers’ social media activities.
4. The trend of online shopping
Compared with the beginning of 2020, the overall e-commerce transaction volume in July increased by about 20%.
5. How to improve post interaction rate?
According to LinkedIn data, pictures usually increase the comment rate by 2 times, while video engagement on LinkedIn is 5 times higher, and live broadcasts are 24 times higher. At least the length of the video. The survey shows that the completion rate of videos under 30 seconds such as Facebook and Instagram is the highest.YouTube is more suitable for long videos of more than 3 minutes, and YouTube videos can be searched by customers through Google.
6. When will the post be published?
In the past, posting several times a day on Facebook used to be beneficial, but as Facebook’s mechanism changes, natural coverage becomes less and less, and it is often more effective to update the posts posted on the day. The higher the frequency on LinkedIn or Twitter, the better the effect. Instagram and Facebook have the highest exposure during the noon period, the highest user activity every Wednesday, and the worst every Sunday.
What do all these new numbers mean to you?
Currently, more than half of the world’s people use social media, and now is the ideal time for us to reconsider how to use these powerful platforms. Social media is a medium that connects online and offline. In the future, whether it is offline entities or online e-commerce, it will not be a separate marketing channel. What is more and more scarce is people’s attention. Where the customer’s attention is, we will Where to find them.
