How to Increase Followers in the Early Stages of Operating Social Media?

4 min readNov 30, 2020


All social media relies on platform rules. Familiar with the rules, you can quickly gain followers, but the premise of achieving this is that you have good content that meets the tastes of users.
FOMO summarized the three-step method of precise drainage, shared with you, and wanted to help you.


The so-called positioning is to determine the position in the user’s mind, so that the user will remember you for the first time, which is divided into user positioning and product positioning.

User positioning

That is, determine your target user group and make a user portrait. The dimensions of the user portrait include the following: basic situation: specific objects (such as elementary school students, college students), object segmentation (such as grades 1–3), age (6 -12 years old, etc.), region (province, city, or even school), gender, degree or education level (mainly refers to adult users);
User habits: the time of using the product (specific time between morning and noon), the form of using the product (offline, mobile phone, computer, app, small program, etc.), the way of contacting news (new media, community, forum, etc.), social Platform (Twitter, INS, etc.), active status (describe what time period to do);
Demand pain point: demand is a sense of lack in a certain aspect, such as the lack of professional planning, professional certification, and workplace skills for adult users, and the lack of parent-child relationship, guidance for further education, and subject methods for parent users, depending on the specific object The pain point is the part of each requirement that the user cares about, which is the core area.

Product positioning

That is, based on user positioning, clarify the main features, functions and functions of the product, and deliver them to users in the most prominent and concise language.
Oppositional positioning: Find out where there is a significant difference from the opponent. There are two principles: people do not have me, and people have me superior. In terms of language, there are “more, more, no, no, increase, not…and “Yes······” and other words to reflect the comparative advantage;
Functional positioning: emphasizing the specific special effects and benefits of the product, it is a physical positioning, the principle is that the function is good or even unique, and the language form is “······ use the sentence pattern of······” to form Scene slogan;
Upgrading positioning: not competing with rivals under the same concept, but upgrading to a higher dimension. The principle is demand-oriented, creating new demands, new categories, and new fields.


Copywriting is well understood, that is, using modified text and pictures to attract and guide users into the pool, or share and spread, or participate in activities, or even purchase products. For a good copy, FOMO believes that these three steps must be followed:

Arouse curiosity

First of all, users must be willing to click on it, mainly by optimizing the title of the soft article or the main copy of the poster.
There are two basic routines for the title of the advertisment, that is, to create a cognitive gap and connect with celebrity hotspots under the premise of grasping the pain points. The main title of the poster has “fear + plan”, “authority + gain” and “speed + effect”. This kind of routine can be used.

Inspire desire

The second is to allow users to continue reading, which lies in the development logic of the content of the soft text or the promotion of words.
There are two main types of unfolding logic for copywriting, SCQA and AIDA, respectively. The so-called SCQA, that is, “scene-conflict-problem-scheme”, is more suitable for soft writing. Shorter promotion skills can also be used, and the story description needs to be grasped.
Another routine AIDA is “attention-interest-desire-action”. Need to have a precise grasp of the pain points and product characteristics, the specific routines are as follows:
Clarify the specific group of people (note) ➡ point out user pain points (interest) ➡ six elements of influence (desire) ➡ link or QR code (action)


The so-called promotion is to publish the written soft articles and words about the event or product to a place where specific users can see it, such as Twitter, Facebook and other channels. Users connect with us through these channels, that is, enter Pool or sign up directly.
Regarding promotion methods, individuals mainly include three methods, namely, new media promotion, community promotion, and Moments promotion.