Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Choosing the right marketing platform is the first step. How to Choose the Best Social Media Platforms for Marketing?
- Facebook has 1.5 billion daily active users (DAU), 2.3 billion monthly active users (MAU), and 300 million Stories DAU.
- Instagram has 1 billion MAU and 500 Stories DAU.72% of teenagers use Instagram.
- Pinterest has 100 million MAU.
- Twitter has 320 million MAU.
- LinkedIn has 260 million MAU. The average LinkedIn visitor-to-lead CVR across industries is 2.74% (vs. 0.69% on Twitter).
- 2 billion monthly active YouTube users(MAU).
Here’s a brief overview about how to use social media for marketing according to each platform’s unique user base and environment. Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform.
Using Facebook for Social Media Marketing
Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!
Using Instagram for Social Media Marketing
The main strength of instagram is the picture. It is a relatively friendly platform for brands, because it does not filter or hide any dynamics, or is presented in a messy and chaotic manner. Instagram is more suitable for brands with a physical environment display space. A large number of products and accessories can be displayed on the same screen. For example, clothing and accessories can be displayed in real life, and at the same time, it is easy to take beautiful and artistic photos. Even telling the story of the product through the photos is also suitable for Instagram.
However, if the brand does not meet the above content, as long as it can create a creative strategy, with consistent hashtags, video discussions, Instagram can also promote the brand image or sales.
Using Pinterest for Social Media Marketing
Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.
Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching. When developing your Pinterest strategy, remember that the social network’s primary audience is female. If that’s your demographic, you need a presence on Pinterest!
Using Twitter for Social Media Marketing
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
Using LinkedIn for Social Media Marketing
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It’s also great for posting jobs and general employee networking.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.Running a social network relationship through LinkedIn must be aware that users are usually people who are interested in your company, such as looking for a job or a business partner, and they are useless for product marketing and promotion.
Using YouTube for Social Media Marketing
YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!
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