More and more people are engaged in new media, social media operation is becoming more and more difficult, and the reading volume of tweets is getting lower and lower. With the progress of the times, the operation rules of social media are constantly updated. If you don’t know how to innovate and change, you can’t keep up with the pace of social media operations.
With the change of the development trend of new media platform, the platform pays more and more attention to the quality of articles and user experience. If your content is not attractive at all, the platform will certainly not help you promote it, and the reading volume of articles without recommendation will certainly not go up. So, how can we improve our reading? Fomo will answer this question in the following article from four main sections: field, title, cover image and content.
1.Field
First of all, a good content field itself has its own traffic. If the domain is hot, the user base is relatively large, so it can easily get more recommendations than other fields. There are many new media fields, such as variety show, funny, science and technology, food, emotion, fashion, agriculture, rural areas, film and television, etc.
If you want to increase the number of recommendations, choose a more popular area, for example: entertainment, funny and other fields.
The entertainment industry has always been the most popular, with many users and large traffic. Any star has millions, tens of millions, or even hundreds of millions of fans. From this, we can see that the flow is really huge. And I believe that everyone has a heart of gossip, especially curious, so to disclose which star’s gossip will be particularly popular. There is a lot of reading and discussion, but there is a lot of competition in the entertainment field.
There are no limit to the audience, funny clips and interesting events of life; funny videos can arouse users’ interest at any time, including the current expression package and network language. This kind of content also reads a lot.
2. Title
The title is also a major factor that attracts users to read. If the title is not attractive, no one will click on the article, and there will be no reading volume. But if your title is attractive enough, your articles will have a lot of hits, and naturally the platform’s recommendation will go up.
The title is the eye of the article, accounting for 80% of the importance. If the title is good, the number of hits will be large, and it is easier to get the recommendation of the platform. No matter what you do, the title is very important. Users will judge whether or not to click to read according to your title. Therefore, to a good title, to seize the user’s eye is also a knowledge, title to get good, it is essential.
3. Cover image
The title of some articles is very good, but the click through rate is not high. Many people can’t understand why. Of course, it’s because your pictures are not selected correctly. Some people just choose a few pictures as the cover and don’t take the cover as one thing. At least the following two criteria should be met when selecting the cover map.
(1) pictures adapted to the content
First of all, we can not be separated from the theme of the content, we can not take some irrelevant pictures as the cover map of the article. If you use some pictures that don’t fit the theme, users will have a bad impression on your account, and then the operation will be difficult to continue.
(2) pixel and size
The main thing is to choose high-definition watermarked images. On the other hand, you can see that the picture of an article is vague and inferior. Do you have any expectation for the content of the article at this time?
4. Content
There is no doubt that users will like new content that they have never seen before. When users browse the web, they find that your content is not available on other websites, and the content is novel and high quality. They may pay special attention to your website, browse for longer, and even recommend your content to friends. When users frequently visit your website, major search engines will receive relevant information, including more original content about you. Therefore, it is a virtuous circle to insist on updating the original content to achieve the same thing.
To a certain extent, pseudo-original is also possible, including reprint, but we must pay attention to the proportion. In the actual operation process, we must pay attention to original content, supplemented by pseudo-original content. Generally speaking, pseudo-original or reprinted content has high quality and high value, and users will still pay attention after seeing it. However, when pseudo-original or reprinted, you need to pay attention to the source of the article.
These are the four most important elements of the article. The next article, FOMO, will explain in detail how to write original articles and how to write pseudo-original articles. Follow FOMO and don’t get lost. See you next time.
That ’s all for today.
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