Social media, also known as social media, is a virtual community and network platform that people use to create, share, and exchange opinions, opinions, and experiences. The most significant difference from the general social mass media is that it allows users to enjoy more choices and editing capabilities, and to gather themselves into a certain kind of reading and listening community. At this stage, social media mainly includes forum communities, social networking sites, blogs, Twitter, Q&A, INS, etc.
In recent years, social media has flourished on the fertile soil of the Internet, exploding with dizzying energy. The information it disseminates has become an important content for people to browse the Internet. It not only creates one hot topic after another in people’s social life, but also makes social media marketing come into being. Enterprises can use social media to listen to users’ voices. Promote your own products and influence customers in a subtle way. So, what are the characteristics of social media marketing, and what advantages does it have compared with other marketing methods?
Characteristics of social media marketing
1. Compared with other online marketing such as search engines and emails, the trust-based communication mechanism of social media marketing and the high active participation of users can influence the consumption decisions of netizens.
2. Sharing information and discussing issues among groups of people, through continuous interaction and refinement, can effectively reach a consensus on a certain topic, providing a large number of opportunities for brands to be spread and amplified.
3. Social media users are highly sticky and stable, with clear positioning, which can provide brands with more segmented target groups.
4. Based on the fertile soil of the Internet, the market for social media marketing is still expanding. It is not just a place for friends to share, but also a brand-new business competition model.
Advantages of social media marketing
1. The considerable traffic of social media can satisfy different marketing strategies of companies
As a marketing model that continues to innovate and develop, more and more companies are trying to use SNS sites, whether it is to carry out various online activities, product placements, market research, and viral marketing. , Can be achieved here, after all, the biggest feature of SNS is that it can fully display the interaction between people, and this is precisely the basis of all marketing.
2. It can effectively reduce the marketing cost of the company and obtain a higher rate of return
Many companies invest high advertising costs each year, but the rate of return is very low. The “many-to-many” information delivery mode of social network marketing is more interactive and attracts more people’s attention. With the increasing maturity of netizens’ online behaviors, users are more willing to take the initiative to obtain and share information. Community users show a high degree of participation, sharing and interactivity. The main medium of social network marketing communication is users, and the main way is Passed on”. Therefore, compared with traditional advertising forms, there is no need for a large amount of advertising investment. On the contrary, due to the characteristics of user participation, sharing and interaction, it is easy to deepen users’ awareness of a brand and product, and it is easy to form a good impression. To analyze the formation of a good communication effect.
3. Realize precise marketing of target users through targeted advertising
The user registration data of social media is relatively real. When companies conduct social network marketing, they can filter users who are suitable for them through tags such as user scenarios, income status, natural attributes, etc., so as to target these users. Users conduct publicity and interaction to achieve precision marketing. If the company’s marketing funds are limited, but you want to achieve a better effect, you can only carry out marketing for certain areas, such as advertising based on the user’s location, gender, age, interest, and other tags, so as to achieve the target user’s Precision marketing.
4. As a marketing method that meets the needs of online users, it can bring more sales
Since community content sharing is more like sharing among friends, this makes it easier for users to receive information. Whether it is a diary of a friend, a video recommended, an event that a friend has participated in, or a new friend of a friend, it will allow people to understand and pay attention to the dynamics of their friends in the first time and share their feelings with them. Participation, sharing and interaction, it represents the characteristics of network users, but also in line with the new trend of the development of network marketing, and the rapid development of social network marketing model is precisely in line with this characteristic of network users. No single media can pull the relationship between people so close. The combination of hard and wide, soft and wide continues to stimulate users’ desire to buy, and the diversification of preferential forms such as bargaining and grouping also brings product sales. Considerable fission effect. Therefore, a marketing model that meets the needs of Internet users can help companies gain a greater role in Internet marketing.
5. Make corporate interactive public relations more timely and easy to build brand favorability
Users are sharing information while acquiring information on social media. Companies can use social media to understand user attitudes for the first time and interact. In addition, as the first voice channel, social media can provide timely public relations when a company encounters a problem, increase user reliance, and build trust with users at the same time improve brand favorability.
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