In the Internet era, the most important thing is to have the thinking of the traffic pool, learn to manage your own traffic pool, use all kinds of means to obtain all kinds of traffic, whether it is a community, a circle of friends, a public account, etc., or many other external channels , To attract public domain traffic to our private domain traffic, and then get more traffic through community marketing and ongoing operations, so as to achieve rapid doubling of traffic, and so on.
Community marketing can be said to be a marketing model that emerged only due to the development of the mobile Internet. FOMO conjectures that the future business model is content community movement, and it can be seen that this marketing model has strong development potential and vitality. Anything that has vitality always has the ability of self-fission, and it can continuously derive new species to adapt to the changing environment.
The basic feature of social marketing is that only when your customers become users, users become fans, and fans become friends, can you really count as social tone marketing. Based on the same or similar interests and hobbies, a certain form of carrier to gather popularity, through products or services to meet the needs of the group of business forms.
The definition is very simple, but it is definitely not simple to actually implement. Here you need to understand some basic common sense about community marketing. Any marketing model is based on the basic concept of marketing. Therefore, the definition and essence of marketing is a prerequisite for any marketing model. No matter what kind of marketing model, it can not be separated from the essence of marketing: products or services meet consumer needs and discover the needs of potential consumers.
The emergence and application of community marketing has brought a thriving new situation to online marketing, making online marketing like the sun at eight or nine in the morning, full of vigor and spirit. Most of the traditional marketing models have a strong sense of sales and some consciousness imposed on consumers, and the concept of marketing is sales is relatively strong. Slowly consumers began to develop immunity.
Community marketing has changed this situation, because the community is originally a group of people with the same interests. The reason why they can gather in such a group is based on common tags, or making friends, or learning, or social, or life, or business tags. Therefore, the biggest difference between social marketing and traditional marketing is that it knows the preferences of this group of people, knows how to keep in touch with this group of people, and knows how to carry out effective, interesting, useful, and timely precision marketing.
Community marketing is like a reincarnation, and the new look is welcomed and accepted by more and more indigenous people in the group. Even if some well-operated communities do not have relevant advertisements, the people in the group will also put forward resistance opinions. phenomenon. There is a new term in social marketing: social currency, which can be used to describe the vitality of social marketing. Social currency is content sharing. If sharing something can increase your value in the eyes of others, then this piece of content is like money, you can buy it from the outside world and take a look at you.
Brands have seen such business opportunities and created high-quality content through community scenarios. Users sharing high-quality content will get “social currency”, which will detonate free viral transmission. In other words, community marketing is the double satisfaction of value and demand, with products meeting demand and scenarios meeting value. The new retail that e-commerce now admires is based on the scene link of community marketing, which links people, goods, and markets to each other, saving time for people; product personalization, pricing based on scenes; and opening up online and offline experiences. A three-in-one process that amplifies brand value.
To sum up, do we have any new inspiration on how to operate community marketing? In fact, there are many skills for business community marketing, but for different businesses, because of their own industry characteristics and their own strength, the business skills chosen are also very different.
