For strategy formulation and product design, collecting a variety of user data is very valuable, but sometimes you will ignore the real people behind the statistics.
Therefore, by creating user portraits, you can make your users more real. User portraits are fictional characters that can represent the needs of the…
Those who are new to operations will definitely encounter many unexpected bottlenecks. From many questions, FOMO chose three more representative questions:1. I don’t understand the essence of operation, which is confusing for appearance; 2. I don’t have the idea of independent operation; 3. …
All social media relies on platform rules. Familiar with the rules, you can quickly gain followers, but the premise of achieving this is that you have good content that meets the tastes of users.
FOMO summarized the three-step method of precise drainage, shared with you, and wanted to help you.
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For marketers, social media is undoubtedly an extremely accurate channel, but also a very low-cost marketing method. Social media is ushering in a new wave of innovation and young new users are influx. Therefore, 92% of marketers believe that social media is their important marketing channel.
The interaction on social…
In the past two years, new media operations and self-media operations have been in full swing. Companies and individuals have played new media and self-media on the Internet, each leading the way, but some people don’t know what new media operations and self-media operations are? New media operations and What…
Since the 1980s, the term “data” has been an important term in the Internet industry. As people pay more and more attention to the digital field, how to manage data becomes very important (especially when considering the amount of data that needs to be stored and analyzed). …
Understanding the consumer’s psychology can better attract users’ attention. The following is an analysis of the consumption behavior of major consumers in the post-80s market. I hope everyone can make a good corporate marketing plan after understanding consumer behavior. …
When operating new media, have you ever been troubled by such questions: how do you attract traffic? How do you attract readers, how do you attract interested customers? …
Digital social media operations attach great importance to the use of tools. Using some operational tools can make our work more efficient and of higher quality. When operating social media, we will at least use keyword research tools, content marketing tools search, and engine ranking tracking tools. …
The theoretical knowledge of new media operations includes the knowledge of the three systems of marketing, psychology, and communication.
User research is actually a big concept. There are already many mature methods in the field of user research that are used in various stages of the product life cycle to…
